I spotted this Wataniya ad on a bus this afternoon for the new BlackBerry Bold. I thought the copy was a little weak, or at least the choice of what to include in the copy:
"The Thinnest BlackBerry Smartphone"
Wataniya/BlackBerry might have wanted to focus on this particular quality. In any case I believe they could have done better.
Again, it's on a bus, so naturally they'd need something direct, but the new bold does have other features that are a lot more interesting than its size. And let's face it, almost all of the latest models are pretty thin too. In my opinion, if it fits easily in your pocket, then it's thin enough (unless BlackBerry is thinking of going Macbook Air thin, then that's another story).
I found this article that details some of the technical improvements in the bold 9900, which is a significant upgrade from BlackBerry 6 based smartphones.
link: http://www.iol.co.za/scitech/technology/gadgets/blackberry-makes-a-bold-statement-1.1132749
"The Thinnest BlackBerry Smartphone"
Wataniya/BlackBerry might have wanted to focus on this particular quality. In any case I believe they could have done better.
Again, it's on a bus, so naturally they'd need something direct, but the new bold does have other features that are a lot more interesting than its size. And let's face it, almost all of the latest models are pretty thin too. In my opinion, if it fits easily in your pocket, then it's thin enough (unless BlackBerry is thinking of going Macbook Air thin, then that's another story).
I found this article that details some of the technical improvements in the bold 9900, which is a significant upgrade from BlackBerry 6 based smartphones.
link: http://www.iol.co.za/scitech/technology/gadgets/blackberry-makes-a-bold-statement-1.1132749
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