East-West Communications is a nation branding index that ranks countries based on how they're described in major media. Countries are ranked on a 'perception score' and Kuwait places at #14 for the second quarter of 2011. It outranks other countries like Monaco, Spain, Finland and the United States. For the 2010 annual ranking, Kuwait placed 3rd.
The purpose of these rankings is to help nations highlight their strengths and weaknesses from a communications standpoint, in order to better address their branding and identity problems.
Here's a link to East-West Comm.'s website: http://eastwestcoms.com/global.htm
The purpose of these rankings is to help nations highlight their strengths and weaknesses from a communications standpoint, in order to better address their branding and identity problems.
Here's a link to East-West Comm.'s website: http://eastwestcoms.com/global.htm
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